The origin of Diwali, arguably, goes back to the Ramayans, when victorious Ram was welcomed in Ajodhya, by lighting diyas in
every home and terrace.
 The traditions have carried on, and till date, lighting diyas and other forms of light is the prime icon of Diwali. All the
cities of the country of India take a new look, and they really look beautiful in the night, with the whole city lighting up
to Diwali.
Modern day celebrations, however, has added a lot more. Courtsey Media and advertisers, Diwali takes a new alter everytime,
much before the celebrations begin. Companies offer huge discounts, all eager to get a slice of the consumers pocket. And
they would naturally be, cause maximum consumption is witnessed in this period.
This is for two reason, one, people are in a festive mood, and the offers and discounts add fuel to it. And two, it is
considered auspicios to buy things for home at this period, including Jewellery. No wonder, people flock to shopping malls
and market.
 In addition, the prime activities are worshipping of Devi Laxmi and Lord Ganesha. It is also the beginning of the Hindu new
year, and it is customery for the traders to close their old ledgers, and draw the balances into new ones.
Kids have a gala time, as they are into get togethers, and adding to the fun is fire crackers and good food and sweets.
It is also customery to gamble at home at this time of the year, to try one's luck.
The country's economy gets a full turnover at this season, with almost all businesses doing well. Hence this festival is also
important from an economic point of view.
Tourists from other countries flock at this time, to enjoy the beauty and to have feel of the ethnic culture of India.
Courtsey the large number of Indians staying abroad, and the media, Diwali as a festival is of a global importance today, and
undoubtly, the most important and biggest Indian festival.
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